Here you will find information on what sort of promotions we can do, and any set up information required to make the promotion work
Products in Basket Promotions
Buy One Get One Free (BOGOF)
What it does - Allows a customer to purchase 2 of a particular item but only pay for 1
How it works - Promotion fires when a customer adds 2 of the specified product to their basket, it will add a discount relevant to the amount for the specified BOGOF item
Rules to set - A rule defining the product(s) where the promotion should fire MUST be applied
What can it apply to? - Website, Telesales, Subscriptions, Bottles, Gifts, Cases, Event tickets
Vouchers required? - No
Buy One Get Second Half Price (BOGSHP)
What it does - Allows a customer to purchase 2 of a particular item but only pay 50% of the second item
How it works - Promotion fires when a customer adds 2 of the specified product to their basket, it will add a discount relevant to 50% of the specified BOGSHP item
Rules to set - A rule defining the product(s) where the promotion should fire MUST be applied
What can it apply to? - Website, Telesales, Subscriptions, Bottles, Gifts, Cases, Event tickets
Vouchers required? - No
Buy X For The Price of Y Items
What it does - Allows a customer to purchase a certain number of items for the price of a different number of items (IE Buy 3 for the price of 2)
How it works - Promotion fires when a customer adds the number of items to the basket specified in the 'Buy' items rule - a discount will automatically be added to amend the price relevant to the specified 'For the price of' items specified
Rules to set - A rule defining the product(s) where the promotion should fire MUST be applied. A number of 'Buy' items must be specified along with a number of 'For the price of' items. (12 for the price of 10)
What can it apply to? - Website, Telesales, Subscriptions, Bottles, Gifts, Cases, Event tickets
Vouchers required? - No
Buy X Items for a Set Price
What it does - Allows a customer to purchase a number of items for a specified set price (ie, 12 bottles for £100)
How it works - Promotion fires when a customer adds the specified number of the product in the rules, a discount is added in the basket to override the price for the items
Rules to set - A rule defining the product(s) where the promotion should fire MUST be applied, along with a number of items and what the fixed price should be
What can it apply to? - Website, Telesales, Subscriptions, Bottles, Gifts, Cases, Event tickets
Vouchers required? - No
Simple Discount
What it does - Simply adds a discount based on a set of rules firing in the basket
How it works - Promotion fires when a customer hits the rules in the basket, based on the specified conditions in the promotion
Rules to set - Basket value, discount type (Amount off, percentage or fixed price) and discount amount must be applied.
What can it apply to? - Website, Telesales, Subscriptions, Bottles, Gifts, Cases, Event tickets
Vouchers required? - No
Buy Item A and get Discount of Item B
What it does - Allows a customer to purchase a particular item and get discount off a second item
How it works - Promotion fires when a customer adds item A and item B to the basket, it will discount down the item B with the specified amount
Rules to set - Rules defining item A and item B must be applied. A quantity for each item must also be defined along with a discount amount & type.
What can it apply to? - Website, Telesales, Subscriptions, Bottles, Gifts, Cases, Event tickets
Vouchers required? - No
Free Product
What it does - Automatically puts a free product in the basket based on rules firing
How it works - Promotion fires when a customer adds items to the basket that meet the conditions specified in the basket. 4 promotions are needed to fire this based on the requirments.
Rules to set - A rule defining the free product and minimum purchase quantity should be set.
What can it apply to? - Website, Telesales, Subscriptions, Bottles, Gifts, Cases, Event tickets (note, a different promotion for each item/area needs to be set up for this promotion)
Vouchers required? - No
Basket Subtotal Promotions
What they do - Fire a discount based on rules firing within the basket
How it works - When a customer hits a certain amount, then a discount is added in the basket
Rules to set - Minimum spend should always be set along with a discount type
What can it apply to? - Website, Telesales, Subscriptions, Bottles, Gifts, Cases, Event tickets
Vouchers Required? - No but usually used in conjunction with this promotion type
Delivery Promotions
What they do - Give either discounted or free delivery in the checkout based on a set of rules firing
How it works - When a customer hits the rules in the basket and checkout, the delivery will be discounted
Rules to set - Minimum spend should always be set and the delivery Discounts should be specified for each delivery method
What can it apply to? - Website, Telesales, Subscriptions, Bottles, Cases
Vouchers Required? - No
Voucher Promotions
Single Use Vouchers
What they are used for - Group buying and CRM vouchers, where a customer is offered a unique code that can only be used once. Can also be set to use on specific product or product set
How it works - When a customer enters the code, if they are eligible based on the rules, the voucher will add to their account and be used against an eligible order.
Rules to set - A voucher prefix should be set and specify whether it should be 'Sticky' (stay on the customer account after end of session) a minimum spend should always be set.
What can it apply to? - Website, Telesales, Subscriptions, Bottles, Cases, Gifts, Event tickets
Vouchers Required? - Yes
Other requirements - The vouchers should be created in Staging for testing purposes, then again in Live once the publish has gone
Multiple Use Vouchers
What they are used for - NEP vouchers where a single code is used for many people, usually in the form of a signup voucher
How it works - When a customer enters the code, if they are eligible based on the rules, the voucher will add to their account and be used against an eligible order. If it's a sign up, the customer will be signed up on checkout
Rules to set - A voucher code and maximum usage should be set, along with minimum spend. NEPs almost always have a rule specifying what customers are eligible.
What can it apply to? - Website, Telesales, Subscriptions, Bottles, Cases, Gifts, Event tickets
Vouchers Required? - Yes
Other requirements - The vouchers should be created in Staging for testing purposes, then again in Live once the publish has gone