Since October 2020 we have moved on from the old legacy of Virgin Atlantic Flying club to Virgin Red. Until January 2020, we are in 'Beta' mode, which means Points are earned in the same way as the legacy VAA process. (750 or 350 points depending on Wine or Gift purchase)
Customers can add a VAA or a RED number on the Website and Telesales, both of these open up a 'Virgin Red' account.
When the Beta mode ends, we will change the way points are earned. From an agreed date in January, points will be awarded based on a number of rules based promotions.
The original promotions as per spec are like the below, a 500 point and 250 point promotion based on Product specific rules -
If more products need adding to the promotions, they can simply be added to the rule set up and published, this will put them into the promotion -
Other potential promotions that could be set up include -
- A telesales only promotion which grants a set number of points based on ordering particular wine groups.
- With this, an example promotion that has been tested i set the rule to be 'wine_bottles' and not 'Sparkling' - when ordering, if the basket on telesales includes wine and sparkling, then the points are still awarded, if the basket is fully sparkling, no point are awarded.
- A ref value redirect, if customer lands on the website through a specified link, then certain points are added.
To prevent multiples of the Virgin Red promotions firing, they should all be made part of a Group, in this case, 'Virgin Red Points' should be the group name. Each promotion should be given a priority, the higher the number the higher the priority - so only the highest priority promotion would fire based on the basket. For example, if you have 2 products in basket, one is part of the 250 points promotion and one is part of the 500 points promotion, then the 500 points would fire as that has the priority of '20' whereas the 250 has a priority of '10'.